Clustering is a technique used to group similar data points together. It is part of unsupervised learning because it does not require labeled data.
K-Means clustering is one of the most popular algorithms. It divides data into clusters based on similarity. Each cluster has a centroid, and data points are assigned to the nearest centroid.
Clustering is widely used in marketing for customer segmentation. Businesses group customers based on behavior to create targeted marketing strategies.
Another application is recommendation systems, where similar users or items are grouped together.
Clustering also helps in anomaly detection by identifying data points that do not fit into any cluster.
One challenge is determining the number of clusters. Techniques like the elbow method help in selecting the optimal number.
Clustering is powerful for discovering hidden patterns and insights in data.